Are You Guilty of These Small Business Marketing Mistakes?

Are You Guilty of These Small Business Marketing Mistakes? by Larry Arrance Marketing Coach & Consultant Last week two major retailers, I will not tell you their names (but their initials are H.D. and C.T.) forgot this critical marketing rule Continue reading Are You Guilty of These Small Business Marketing Mistakes?

A Small Business Marketing Must Read

To be as effective as you can be with small business marketing means you’re going to be reading business books. While there are shelves full of great books on small business marketing strategies and business building some will resonate with Continue reading A Small Business Marketing Must Read

How to Avoid RAM and Get Consistent Marketing Results

You have heard the term Random Acts of Violence, Random Acts of Kindness but have you heard of Random Acts of Marketing? In all likelihood not only have you heard of it but you are guilty of practicing it. Random Continue reading How to Avoid RAM and Get Consistent Marketing Results

In Personal Marketing Focus on Their Needs Not Yours And Win

When you are engage in Personal Marketing to get a new or better job it is critical you use the sound marketing practice of focusing on their needs not yours. “The point is ladies and gentlemen, that greed… for lack Continue reading In Personal Marketing Focus on Their Needs Not Yours And Win

Leaders are Readers – Power Advice for Small Business Owners

We live in an information overload era. There is no end to what we the small business owners can read, should read or need to read. This alone stops some people from reading altogether. That is unfortunate because reading can Continue reading Leaders are Readers – Power Advice for Small Business Owners

Is Your Small Business’s Name Honda?

  My wife called me away from my computer where I was working on a small business marketing piece to watch a television program that critiques commercials. The panel of experts would show a commercial then either extol the virtues Continue reading Is Your Small Business’s Name Honda?

Is Your Small Business Marketing Putting You Out of Business?

Depending on how long you’ve been involved in small business marketing you have probably heard either of these pieces of advice, “Do what you have always done and you’ll always get what you always got” and “More of what’s not Continue reading Is Your Small Business Marketing Putting You Out of Business?

Not Reaching Your Personal Marketing Goals?

Are you struggling to reach your personal marketing goals? If you are then it may be a matter of having the wrong goal. Having the wrong goal can be demotivating and dramatically impact your results. I’ll give you a few Continue reading Not Reaching Your Personal Marketing Goals?