To be as effective as you can be with small business marketing means you’re going to be reading business books. While there are shelves full of great books on small business marketing strategies and business building some will resonate with you more than others. One such book for me was Deliver the Unexpected by Richard Robbins.
I won this book at a Kelowna Small Business networking event put on by Rapid Time Networks. And I’m so glad I did because I’ve been recommending to everyone.
So what is it about this small red book that made me want to recommend it as a small business building tool?
First thing that sets this marketing and small business building book apart is that it is written in a story format like the E-MYTH. And it is a very quick read with lots of valuable insights.
It really focused on a subject that most small business owners have heard about but rarely practice successfully. The subject was goal setting. Now before you groan and think, “oh no, not another book about setting SMART goals” know that this book doesn’t take that path.
If you’re a small business owner or a professional who always wanted to make goal setting a successful habit of yours but never really got it to stick or got any noteworthy results then you’ll want to get this book. It will turn your thinking completely around.
Another reason to get this small business building book is that it will show you how to very easily stand out from your competition. It is so simple that you’ll be wishing you had found this book last year.
In your quest to become excellent at small business marketing then it makes perfect sense that you arm yourself with powerful mindset adjusting insights. Read it, apply the concepts and you’ll see major changes. It could be your best tool so far for improving your approach to marketing and working your small business.