It’s Smart Marketing When You Serve Them Right

Providing great customer service is absolutely part of your smart marketing strategy whether you are a small business or large corporation. A friend of mine, Mike Haines, public speaker and advocate brings to business owners’ attention the wisdom in providing Continue reading It’s Smart Marketing When You Serve Them Right

Your Marketing Strategy Should It Include Video?

As a small business owner your marketing strategy or tactic needs to be an effective one. Some entrepreneurs and small business owners can get buried by the choices and end up doing none of them well. A large number of Continue reading Your Marketing Strategy Should It Include Video?

Small Business Marketing and Bad Email Habits That Hurt You

While I often discuss your small business marketing strategies I want to focus on something you probably use everyday. I am not referring to using email to strategically market your products or services. My question is aimed at day-to-day communications Continue reading Small Business Marketing and Bad Email Habits That Hurt You

Honest Marketing is Good For Small Business

As a marketing consultant I’m constantly amazed at how some people approach small business marketing. Honest marketing is good for business. Dishonest marketing that depends on tricking or deceiving your prospects or customers will work against you in the long Continue reading Honest Marketing is Good For Small Business

Do Your Marketing Materials Cause a Disconnect?

Earlier today I had the opportunity to look over the marketing materials of three small Kelowna business owners. While you may not live in Kelowna the advice will still apply to you. Because good marketing concepts will work no matter Continue reading Do Your Marketing Materials Cause a Disconnect?

Does Your Small Business Use Me Too Marketing?

How many times have  we as small business owners been told that we have to stand out? And yet how many of us actually use marketing that would do that? How do you know if your small business uses Me Continue reading Does Your Small Business Use Me Too Marketing?

Small Business Marketing – Fast or Slow Growth?

I was at a Small Business Marketing Seminar in Florida a January. There was a common theme among the small businesses that had experienced amazing results in the previous year The small businesses had abandoned slow growth for fast. It Continue reading Small Business Marketing – Fast or Slow Growth?

Small Business Marketing and the Little Things?

Recently met with a business owner to discuss his small business marketing strategies. We picked a small local business for our meeting. Both being small business owners ourselves we like to support fellow small business owners. It just makes sense. Continue reading Small Business Marketing and the Little Things?

Why Back Pain Doesn’t Have to Hurt Your Small Business

Marketing your small business takes a lot of energy. If you’ve ever experienced severe back pain it can impact your marketing efforts. I know because it has happened to me. How can back pain negatively impact your small business? Back Continue reading Why Back Pain Doesn’t Have to Hurt Your Small Business