How Do Strengths Play into Small Business Marketing?

As a Small Business Marketing Coach I’ve been interviewed on Television and Radio. In a recent conversation with Radio Host and Business Coach Pamela Lynch I was asked a series of questions. Here are my responses. What tips can you Continue reading How Do Strengths Play into Small Business Marketing?

Small Business Marketing and Bad Email Habits That Hurt You

While I often discuss your small business marketing strategies I want to focus on something you probably use everyday. I am not referring to using email to strategically market your products or services. My question is aimed at day-to-day communications Continue reading Small Business Marketing and Bad Email Habits That Hurt You

Honest Marketing is Good For Small Business

As a marketing consultant I’m constantly amazed at how some people approach small business marketing. Honest marketing is good for business. Dishonest marketing that depends on tricking or deceiving your prospects or customers will work against you in the long Continue reading Honest Marketing is Good For Small Business

Do Your Marketing Materials Cause a Disconnect?

Earlier today I had the opportunity to look over the marketing materials of three small Kelowna business owners. While you may not live in Kelowna the advice will still apply to you. Because good marketing concepts will work no matter Continue reading Do Your Marketing Materials Cause a Disconnect?

Does Your Small Business Use Me Too Marketing?

How many times have  we as small business owners been told that we have to stand out? And yet how many of us actually use marketing that would do that? How do you know if your small business uses Me Continue reading Does Your Small Business Use Me Too Marketing?

Small Business Marketing and the Little Things?

Recently met with a business owner to discuss his small business marketing strategies. We picked a small local business for our meeting. Both being small business owners ourselves we like to support fellow small business owners. It just makes sense. Continue reading Small Business Marketing and the Little Things?

Why Back Pain Doesn’t Have to Hurt Your Small Business

Marketing your small business takes a lot of energy. If you’ve ever experienced severe back pain it can impact your marketing efforts. I know because it has happened to me. How can back pain negatively impact your small business? Back Continue reading Why Back Pain Doesn’t Have to Hurt Your Small Business

Cover Letters vs Marketing Materials

Are you confused between Cover Letters vs Marketing Materials Larry Arrance Cornerstone Consultants- There often is some confusion as to the difference between a job seeker’s cover letter and a small business’ marketing materials. As a Small Business Marketer and Continue reading Cover Letters vs Marketing Materials

Are You Guilty of These Small Business Marketing Mistakes?

Are You Guilty of These Small Business Marketing Mistakes? by Larry Arrance Marketing Coach & Consultant Last week two major retailers, I will not tell you their names (but their initials are H.D. and C.T.) forgot this critical marketing rule Continue reading Are You Guilty of These Small Business Marketing Mistakes?

A Small Business Marketing Must Read

To be as effective as you can be with small business marketing means you’re going to be reading business books. While there are shelves full of great books on small business marketing strategies and business building some will resonate with Continue reading A Small Business Marketing Must Read