Do Your Marketing Materials Cause a Disconnect?

Earlier today I had the opportunity to look over the marketing materials of three small Kelowna business owners. While you may not live in Kelowna the advice will still apply to you. Because good marketing concepts will work no matter Continue reading Do Your Marketing Materials Cause a Disconnect?

Does Your Small Business Use Me Too Marketing?

How many times have  we as small business owners been told that we have to stand out? And yet how many of us actually use marketing that would do that? How do you know if your small business uses Me Continue reading Does Your Small Business Use Me Too Marketing?

Small Business Marketing – Fast or Slow Growth?

I was at a Small Business Marketing Seminar in Florida a January. There was a common theme among the small businesses that had experienced amazing results in the previous year The small businesses had abandoned slow growth for fast. It Continue reading Small Business Marketing – Fast or Slow Growth?

Small Business Marketing and the Little Things?

Recently met with a business owner to discuss his small business marketing strategies. We picked a small local business for our meeting. Both being small business owners ourselves we like to support fellow small business owners. It just makes sense. Continue reading Small Business Marketing and the Little Things?

Why Back Pain Doesn’t Have to Hurt Your Small Business

Marketing your small business takes a lot of energy. If you’ve ever experienced severe back pain it can impact your marketing efforts. I know because it has happened to me. How can back pain negatively impact your small business? Back Continue reading Why Back Pain Doesn’t Have to Hurt Your Small Business

Does Your Small Business Need to Hear Mike’s Message?

First off, who is Mike Haines? He is a business owner and an expert in great customer service and a crusader against poor customer service. Back to the original question; “Does your small business need to hear Mike’s Message?” The Continue reading Does Your Small Business Need to Hear Mike’s Message?

Is Your Small Business Marketing Like Herding Cats?

Recently I had the opportunity to chat with a small business owner at a networking event. I asked her about her website and small business marketing strategies. Have you ever talked to someone and they made you dizzy? She told Continue reading Is Your Small Business Marketing Like Herding Cats?

If You Want More For Your Small Business Become More

As small business owners we typically want more success, more growth or more market share.  “You will either step forward into growth or you will step back into safety.” Abraham Maslow People often tell me they are serious about growing Continue reading If You Want More For Your Small Business Become More

Cover Letters vs Marketing Materials

Are you confused between Cover Letters vs Marketing Materials Larry Arrance Cornerstone Consultants- There often is some confusion as to the difference between a job seeker’s cover letter and a small business’ marketing materials. As a Small Business Marketer and Continue reading Cover Letters vs Marketing Materials