How does Personal Marketing strategies differ from Small Business Marketing strategies? Small Business marketing refers to any business whether it sells a product or service. Personal Marketing focuses on anyone who needs to sell or promote themselves and the value they bring to their marketplace. Whether you are an independent professional or job seeker you will need to market yourself. Remember it is about getting noticed, known and hired.
Why do so many small businesses fail before ever tasting any real success?
Can it be more than not having great Small Business Marketing Strategies?
No Pain No Gain No Profit
by Larry Arrance Marketing Coach and Consultant, originally posted in www.tothebankmarketing.com
Pain is something we try to avoid as much as possible unless you are a masochist, champion or millionaire in the making.
To have more requires becoming more and becoming more requires growth. Talk to any serious athlete or body builder. They will tell you that most of their workout is just going through the motions. Yes, it keeps them in shape and playing at the same level but it’s the last curl, push-up or set of exercises that creates the results. The same holds true for your business.
You can tell a champion in any industry or walk of life. They have no interest in maintaining the status quo. When they set their goals it is always for more than they produced the year before. They understand that if you are not moving forward, you are moving backwards. And for a champion that is unacceptable.
To move forward requires doing more than you are doing right now. You are going to have to endure some kind of pain to grow bigger than you are. That is why it is called growing pains.
The pain could come from making five more calls when you would rather go for a drink with your co-workers. It could come in the form of taking leadership or sales training on a weekend instead of a game of golf. It might show up as missing “Desperate Whatevers” or the latest reality show. In order for creating room for more success you have to let something go. As Jim Rohn says, “You must suffer the pain of discipline or the pain of regret.” Discipline stings a lot less and the pain softens when the rewards come in.
Take a look at your small business or career and your personal marketing strategies. To move to the next level, where do you need to grow? Make a list of activities or actions you will need to increase, decrease and commit to doing whatever it takes. Remember, no pain – no gain – no profits. So get growing.