How Do Strengths Play into Small Business Marketing?

As a Small Business Marketing Coach I’ve been interviewed on Television and Radio. In a recent conversation with Radio Host and Business Coach Pamela Lynch I was asked a series of questions. Here are my responses. What tips can you Continue reading How Do Strengths Play into Small Business Marketing?

Do Your Marketing Materials Cause a Disconnect?

Earlier today I had the opportunity to look over the marketing materials of three small Kelowna business owners. While you may not live in Kelowna the advice will still apply to you. Because good marketing concepts will work no matter Continue reading Do Your Marketing Materials Cause a Disconnect?

Small Business Marketing and the Little Things?

Recently met with a business owner to discuss his small business marketing strategies. We picked a small local business for our meeting. Both being small business owners ourselves we like to support fellow small business owners. It just makes sense. Continue reading Small Business Marketing and the Little Things?

Does Your Small Business Need to Hear Mike’s Message?

First off, who is Mike Haines? He is a business owner and an expert in great customer service and a crusader against poor customer service. Back to the original question; “Does your small business need to hear Mike’s Message?” The Continue reading Does Your Small Business Need to Hear Mike’s Message?

Is Your Small Business Marketing Like Herding Cats?

Recently I had the opportunity to chat with a small business owner at a networking event. I asked her about her website and small business marketing strategies. Have you ever talked to someone and they made you dizzy? She told Continue reading Is Your Small Business Marketing Like Herding Cats?

Cover Letters vs Marketing Materials

Are you confused between Cover Letters vs Marketing Materials Larry Arrance Cornerstone Consultants- There often is some confusion as to the difference between a job seeker’s cover letter and a small business’ marketing materials. As a Small Business Marketer and Continue reading Cover Letters vs Marketing Materials

Are You Guilty of These Small Business Marketing Mistakes?

Are You Guilty of These Small Business Marketing Mistakes? by Larry Arrance Marketing Coach & Consultant Last week two major retailers, I will not tell you their names (but their initials are H.D. and C.T.) forgot this critical marketing rule Continue reading Are You Guilty of These Small Business Marketing Mistakes?