It’s Smart Marketing When You Serve Them Right

Providing great customer service is absolutely part of your smart marketing strategy whether you are a small business or large corporation. A friend of mine, Mike Haines, public speaker and advocate brings to business owners’ attention the wisdom in providing Continue reading It’s Smart Marketing When You Serve Them Right

Honest Marketing is Good For Small Business

As a marketing consultant I’m constantly amazed at how some people approach small business marketing. Honest marketing is good for business. Dishonest marketing that depends on tricking or deceiving your prospects or customers will work against you in the long Continue reading Honest Marketing is Good For Small Business

Does Your Small Business Use Me Too Marketing?

How many times have  we as small business owners been told that we have to stand out? And yet how many of us actually use marketing that would do that? How do you know if your small business uses Me Continue reading Does Your Small Business Use Me Too Marketing?

Why Back Pain Doesn’t Have to Hurt Your Small Business

Marketing your small business takes a lot of energy. If you’ve ever experienced severe back pain it can impact your marketing efforts. I know because it has happened to me. How can back pain negatively impact your small business? Back Continue reading Why Back Pain Doesn’t Have to Hurt Your Small Business

If You Want More For Your Small Business Become More

As small business owners we typically want more success, more growth or more market share.  “You will either step forward into growth or you will step back into safety.” Abraham Maslow People often tell me they are serious about growing Continue reading If You Want More For Your Small Business Become More

Are You Guilty of These Small Business Marketing Mistakes?

Are You Guilty of These Small Business Marketing Mistakes? by Larry Arrance Marketing Coach & Consultant Last week two major retailers, I will not tell you their names (but their initials are H.D. and C.T.) forgot this critical marketing rule Continue reading Are You Guilty of These Small Business Marketing Mistakes?