How Do Strengths Play into Small Business Marketing?

As a Small Business Marketing Coach I’ve been interviewed on Television and Radio. In a recent conversation with Radio Host and Business Coach Pamela Lynch I was asked a series of questions. Here are my responses. What tips can you Continue reading How Do Strengths Play into Small Business Marketing?

Your Marketing Strategy Should It Include Video?

As a small business owner your marketing strategy or tactic needs to be an effective one. Some entrepreneurs and small business owners can get buried by the choices and end up doing none of them well. A large number of Continue reading Your Marketing Strategy Should It Include Video?

Small Business Marketing – Fast or Slow Growth?

I was at a Small Business Marketing Seminar in Florida a January. There was a common theme among the small businesses that had experienced amazing results in the previous year The small businesses had abandoned slow growth for fast. It Continue reading Small Business Marketing – Fast or Slow Growth?

Small Business Marketing and the Little Things?

Recently met with a business owner to discuss his small business marketing strategies. We picked a small local business for our meeting. Both being small business owners ourselves we like to support fellow small business owners. It just makes sense. Continue reading Small Business Marketing and the Little Things?

Is Your Small Business Marketing Like Herding Cats?

Recently I had the opportunity to chat with a small business owner at a networking event. I asked her about her website and small business marketing strategies. Have you ever talked to someone and they made you dizzy? She told Continue reading Is Your Small Business Marketing Like Herding Cats?

Beware the Peddlar is Advice for Small Business Marketing

Is this a bad thing? Not at all, if you have a small business marketing strategy in place and their products or services actually help you achieve your goals. If you don’t have a marketing strategy then I can almost Continue reading Beware the Peddlar is Advice for Small Business Marketing

Are You Guilty of These Small Business Marketing Mistakes?

Are You Guilty of These Small Business Marketing Mistakes? by Larry Arrance Marketing Coach & Consultant Last week two major retailers, I will not tell you their names (but their initials are H.D. and C.T.) forgot this critical marketing rule Continue reading Are You Guilty of These Small Business Marketing Mistakes?

A Small Business Marketing Must Read

To be as effective as you can be with small business marketing means you’re going to be reading business books. While there are shelves full of great books on small business marketing strategies and business building some will resonate with Continue reading A Small Business Marketing Must Read

How to Avoid RAM and Get Consistent Marketing Results

You have heard the term Random Acts of Violence, Random Acts of Kindness but have you heard of Random Acts of Marketing? In all likelihood not only have you heard of it but you are guilty of practicing it. Random Continue reading How to Avoid RAM and Get Consistent Marketing Results

Is Your Small Business’s Name Honda?

  My wife called me away from my computer where I was working on a small business marketing piece to watch a television program that critiques commercials. The panel of experts would show a commercial then either extol the virtues Continue reading Is Your Small Business’s Name Honda?